The WNBA playoffs are underway, and one of my favorite players, Chicago Sky forward Angel Reese, is not in it. And while we won’t see her play the rest of the year, I think it’s worth noting how she’s building her Personal Brand.
I’ve been following her since her LSU days and her famous rivalry with Kaitlyn Clark. That rivalry sparked massive interest in women’s college basketball, which has now bled over into the WNBA.
This is one of the reasons why the 2025 WNBA regular season was the most-watched on ESPN Networks ever.
Now that Reese is in the W, she’s clearly shifted into building her brand off the court, and in doing so, she’s been able to secure a ton of brand deals and endorsements with Reebok and McDonald’s. Needless to say, building a personal brand can pay huge dividends.
Just think of your favorite celebrities who can practically sell anything
Rihanna became a billionaire selling makeup under her name and image. Is her makeup THAT much better than others? I wouldn’t know, but I’m willing to guess that it’s not.
Now, building a personal brand isn’t something new, but it’s definitely the way to differentiate yourself from others in this noisy world, mainly because it creates an emotional connection with the people who follow you.
Of course, it will also invite your share of haters.
In Reese’s case, many people are saying that she’s bordering on being trashy and overly sexualized by the way she dresses. From my keen observation, it seems like she’s recognizing the criticism.
While walking the red carpet at an event, she asked Law Roach, Zendaya’s stylist, how he would style her. His response? “Wear more clothes.”
It seems like she’s taking the advice and starting to craft a classier image.
The Lesson For You
This lesson here is to take the time to think through how you want to be perceived and act accordingly and consistently. It should be authentic, but it can also be strategic.
And if you’re a service provider, this can be a HUGE advantage for you because it will attract people who resonate with your unique personality.
So, start creating and posting content. Don’t overthink it!
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