Positioning is how you want your company to be perceived
It defines what the benefits and competitive advantages are and how it is different from other businesses in the same space.
Positioning is what makes your brand unique and can establish an emotional connection with loyal customers.
User Profiles and Journeys
Together, in our facilitated workshop, we uncover or rediscover who your customers are by generating user profiles that represent your businesses target audience.
We then map out how they might engage with your brand. This helps us predict what their pain points are and gives us insight into user behavior and functionality
With a clear picture of who the customers are, we have to determine who YOU are (or who you want to be) as a brand.
These characteristics describe the qualities of your brand. In this phase, the Brand Attributes reveal the personality, imagery, and voice of your brand.
Contact us and let’s bring your vision to life!
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