Studio News

Product Differentiation and Why Customers Choose your Brand

Product Differentiation and Why Customers Choose your Brand

Consumers make decisions every day on the type of products and services they purchase. These decisions are often made because of the awareness and trust of a brand’s products. People form impressions of brands based on their interaction and experience with them....

How Brands Influence Consumer Decision-Making

How Brands Influence Consumer Decision-Making

Consumer MotivationConsumer’s motivation to purchase is influenced by two factors: the decision-making process and the sociological factors, Oke et al. (2016). Strong corporate branding can influence both the consumer’s decision-making process and the...

Avoid Business Pitfalls by Monitoring these 5 Factors

Avoid Business Pitfalls by Monitoring these 5 Factors

Businesses are constantly faced with changes in the market controlled by various external forces. These changes can be viewed as a threat or an opportunity depending on how the company responds. If a business can anticipate changes in the market, they...