Studio News
Why Your Website Traffic Stats Are Lying to You (And What to Measure Instead)
Remember when getting to the top of Google's search results was the holy grail of digital marketing? When every business owner obsessed over their click-through rates and page views? Those days are over. We're living in a new reality where AI doesn't click—it answers....
The New Search Reality: From SEO to AI Engine Optimization
Why SEO Alone Won’t Save You Anymore—and What to Do Instead For years, SEO meant one thing: ranking on page one of Google’s “10 blue links.” Write the right keywords, optimize a few pages, build some backlinks—and wait. That era is officially ending. Search behavior...
How Jerry Springer Mastered Branding Before It Was a Buzzword
How Jerry Springer Mastered Branding Before It Was a Buzzword By Justin Hoch, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=16673259 Jerry, Jerry, Jerry… and the Marketing...
From Court to Culture: Naomi Osaka’s Brilliant Brand Play
Naomi Osaka May Have Lost the 2025 U.S. Open, But She Won in the Court of Popular Opinion Photo Credit: By Andrew Henkelman - Own work, CC BY-SA 4.0, via Wikimedia Commons Naomi Osaka may not have taken home the 2025 U.S. Open trophy, but she captured something just...
Your Marketing Doesn’t Need Snoop Dogg — It Needs Clarity
In late 2024, Snoop Dogg sent the internet into a frenzy with three simple words: “I’m giving up smoke.” Fans thought he was quitting weed. The media ran with it. The memes were unstoppable. Then came the reveal — Snoop wasn’t quitting smoke at all. He was partnering...
Angel Reese’s Brand Moves: Lessons Every Entrepreneur Should Steal
The WNBA playoffs are underway, and one of my favorite players, Chicago Sky forward Angel Reese, is not in it. And while we won’t see her play the rest of the year, I think it’s worth noting how she’s building her Personal Brand. I’ve been following her since her LSU...