How Jerry Springer Mastered Branding Before It Was a Buzzword By Justin Hoch, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=16673259 Jerry, Jerry, Jerry… and the Marketing...
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From Court to Culture: Naomi Osaka’s Brilliant Brand Play
Naomi Osaka May Have Lost the 2025 U.S. Open, But She Won in the Court of Popular Opinion Photo Credit: By Andrew Henkelman - Own work, CC BY-SA 4.0, via Wikimedia Commons Naomi Osaka may not have taken home the 2025 U.S. Open trophy, but she captured something just...
Your Marketing Doesn’t Need Snoop Dogg — It Needs Clarity
In late 2024, Snoop Dogg sent the internet into a frenzy with three simple words: “I’m giving up smoke.” Fans thought he was quitting weed. The media ran with it. The memes were unstoppable. Then came the reveal — Snoop wasn’t quitting smoke at all. He was partnering...
Angel Reese’s Brand Moves: Lessons Every Entrepreneur Should Steal
The WNBA playoffs are underway, and one of my favorite players, Chicago Sky forward Angel Reese, is not in it. And while we won’t see her play the rest of the year, I think it’s worth noting how she’s building her Personal Brand. I’ve been following her since her LSU...
Why Your Ads Aren’t Working
How to Advertise to Warm vs. Cold Audiences Without Wasting Money And How to Fix Them with the Right Audience Strategy Ever felt like you're shouting into the void with your ads? Maybe you're trying to sell to a cold audience like they already know and trust...
3 Budget-Friendly Strategies to Market Your Small Business
Running a small business means wearing many hats, (trust me, I do it every day), but one thing you don’t need is a massive marketing budget to succeed. With the right strategies, you can attract new clients and grow your brand without spending a fortune. Here are...