The WNBA playoffs are underway, and one of my favorite players, Chicago Sky forward Angel Reese, is not in it. And while we won’t see her play the rest of the year, I think it’s worth noting how she’s building her Personal Brand. I’ve been following her since her LSU...
How to Advertise to Warm vs. Cold Audiences Without Wasting Money And How to Fix Them with the Right Audience Strategy Ever felt like you're shouting into the void with your ads? Maybe you're trying to sell to a cold audience like they already know and trust...
Running a small business means wearing many hats, (trust me, I do it every day), but one thing you don’t need is a massive marketing budget to succeed. With the right strategies, you can attract new clients and grow your brand without spending a fortune. Here are...
Build Your Brand with Purpose: Strategic Marketing for Service Providers: For service providers like you, building a brand isn’t just about a logo or a catchy tagline. It’s about creating a lasting impression in the minds of your ideal audience. The key to achieving...
It’s time to get strategic about marketing your services. The key to attracting more of the right clients (and making more money) isn’t about doing more—it’s about doing it smarter. Here’s how you can market with intention and set yourself up for...
Why Every Entrepreneur Needs a Chill "Think Day" When was the last time you truly hit the pause button? As entrepreneurs, we’re always in motion—checking tasks off lists, putting out fires, and chasing goals. I know I’m guilty. But have you considered stepping back...