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Get More Leads, Make More Sales, Build Your Brand

Get More Leads, Make More Sales, Build Your Brand

Get More Leads, Boost Sales, and Build Your Brand with Lead Magnets Want to know the secret to attracting and retaining more customers while growing your brand? It’s simpler than you think: create an irresistible Lead Magnet—a lead-generating PDF. As a small business...

The Top 10 Ways To Create an Amazing, Luxurious Brand

The Top 10 Ways To Create an Amazing, Luxurious Brand

Luxury brands are showing up in almost every industry. You can find them everywhere from clothing and accessories to home goods, fine dining, concierge services, cars, and more. But what is it that makes these brands so irresistible? How do you start a luxury brand?...

8 Branding Mistakes You Should Avoid

8 Branding Mistakes You Should Avoid

Successful branding is ongoing and doesn’t happen overnight. It’s a long game, so it’s important to be proactive in order to create positive feelings about your company. Being passive about brand-building could mean the difference between success and lagging sales....

Product Differentiation and Why Customers Choose your Brand

Product Differentiation and Why Customers Choose your Brand

Consumers make decisions every day on the type of products and services they purchase. These decisions are often made because of the awareness and trust of a brand’s products. People form impressions of brands based on their interaction and experience with them....

How Brands Influence Consumer Decision-Making

How Brands Influence Consumer Decision-Making

Consumer MotivationConsumer’s motivation to purchase is influenced by two factors: the decision-making process and the sociological factors, Oke et al. (2016). Strong corporate branding can influence both the consumer’s decision-making process and the...