Why Brand Ads Won’t Work for Your Small Business (And What Will) If you’re a small business owner, you’ve probably looked at the big players like Coke and Nike and wondered, “How do they make those ads so effective?” Coca-Cola can simply say “Have a Coke and a Smile,”...
Brand and Market Your Small Business with Style! Hey Rockstar! Are you ready to take your marketing game to the next level? I get it—marketing can feel overwhelming if you’re unsure where to start. It’s daunting, and sometimes you end up stuck before you even begin....
Get More Leads, Boost Sales, and Build Your Brand with Lead Magnets Want to know the secret to attracting and retaining more customers while growing your brand? It’s simpler than you think: create an irresistible Lead Magnet—a lead-generating PDF. As a small business...
Thinking of Rebranding, but not sure where to start? Your company’s brand image forms through the sum of the encounters your clients and prospects have with your organization. A great brand shows what your organization does and how it does it for the benefit of its...
Luxury brands are showing up in almost every industry. You can find them everywhere from clothing and accessories to home goods, fine dining, concierge services, cars, and more. But what is it that makes these brands so irresistible? How do you start a luxury brand?...
Successful branding is ongoing and doesn’t happen overnight. It’s a long game, so it’s important to be proactive in order to create positive feelings about your company. Being passive about brand-building could mean the difference between success and lagging sales....