Get More Leads, Boost Sales, and Build Your Brand with Lead Magnets Want to know the secret to attracting and retaining more customers while growing your brand? It’s simpler than you think: create an irresistible Lead Magnet—a lead-generating PDF. As a small business...
Thinking of Rebranding, but not sure where to start? Your company’s brand image forms through the sum of the encounters your clients and prospects have with your organization. A great brand shows what your organization does and how it does it for the benefit of its...
Luxury brands are showing up in almost every industry. You can find them everywhere from clothing and accessories to home goods, fine dining, concierge services, cars, and more. But what is it that makes these brands so irresistible? How do you start a luxury brand?...
Successful branding is ongoing and doesn’t happen overnight. It’s a long game, so it’s important to be proactive in order to create positive feelings about your company. Being passive about brand-building could mean the difference between success and lagging sales....
Consumers make decisions every day on the type of products and services they purchase. These decisions are often made because of the awareness and trust of a brand’s products. People form impressions of brands based on their interaction and experience with them....
Consumer MotivationConsumer’s motivation to purchase is influenced by two factors: the decision-making process and the sociological factors, Oke et al. (2016). Strong corporate branding can influence both the consumer’s decision-making process and the...