Luxury brands are showing up in almost every industry. You can find them everywhere from clothing and accessories to home goods, fine dining, concierge services, cars, and more. But what is it that makes these brands so irresistible? How do you start a luxury brand?...
Successful branding is ongoing and doesn’t happen overnight. It’s a long game, so it’s important to be proactive in order to create positive feelings about your company. Being passive about brand-building could mean the difference between success and lagging sales....
Consumers make decisions every day on the type of products and services they purchase. These decisions are often made because of the awareness and trust of a brand’s products. People form impressions of brands based on their interaction and experience with them....
Consumer MotivationConsumer’s motivation to purchase is influenced by two factors: the decision-making process and the sociological factors, Oke et al. (2016). Strong corporate branding can influence both the consumer’s decision-making process and the...
Businesses are constantly faced with changes in the market controlled by various external forces. These changes can be viewed as a threat or an opportunity depending on how the company responds. If a business can anticipate changes in the market, they...