It’s time to get strategic about marketing your services. The key to attracting more of the right clients (and making more money) isn’t about doing more—it’s about doing it smarter. Here’s how you can market with intention and set yourself up for success:
1. Your Customers Hold the Key 🔑
If you want to know what to say in your marketing, start by listening to your customers.
Have real conversations. Ask about their challenges, their goals, and what they wish they had more of. These insights are gold—they give you the exact language to use in your messaging. Plus, when your audience feels heard, they’re more likely to trust (and buy from) you.
2. Organize Your Content for Maximum Impact 🎯
Once you’ve gathered insights from your customers, organize them into content buckets. These are themes that guide your marketing so you can create consistent, engaging content that resonates with your audience.
For example:
- If customers love your brand’s commitment to sustainability, create a sustainability content bucket to highlight your eco-friendly efforts.
- If they need help understanding how your service works, develop a “how it works” content bucket with educational content.
- If they rave about the results you provide, make a testimonial and case study bucket to showcase social proof.
By segmenting your content, you’ll stay organized and ensure your messaging is on point every time.
3. Set Marketing Goals That Actually Work 📆
Having clear goals is what separates businesses that thrive from those that just “wing it.” Break your goals down into short-term (30 days), medium-term (60 days), and long-term (90+ days) objectives.
Here’s how:
- Short-term (30 days): Create and publish X number of social media posts, engage with X number of potential clients, launch a small campaign.
- Medium-term (60 days): Grow your email list, test a new marketing channel, track engagement trends.
- Long-term (90+ days): Develop a strong brand presence, increase conversions, launch a full-scale ad campaign.
By setting clear objectives, you’ll stay focused, measure progress, and pivot when necessary to keep your marketing on track.
Ready to Build a Stronger Brand? Let’s Talk! 🚀
If you’re serious about growing your business with intention, let’s map out a strategy together! I’m offering complimentary Brand Building Strategy Sessions to help service-based business owners like you attract the right clients and grow with confidence.