![](https://studiojonesdesign.com/wp-content/uploads/2019/04/branding-scene.jpg)
Strategy
To create interest and buzz among the primary target market. The communication needs of the millennial generation are reflected in each communication piece through copy, design and function.
Goals
- Promote the benefits and strengths of the Prato study abroad program to recruit inaugural class and lay the foundation for future cohorts
- Give Beacon a personality as a school with a cutting-edge tradition in global education
- Use messages that are short and memorable while promoting key features and benefits
- Generate a mix of materials that appeal to prospective students, their parents, and advisors
![](https://studiojonesdesign.com/wp-content/uploads/2019/04/003_Tri-Fold.jpg)
![](https://studiojonesdesign.com/wp-content/uploads/2019/04/005_Tri-Fold.jpg)
![](https://studiojonesdesign.com/wp-content/uploads/2019/04/Mug-Mockup.jpg)
![](https://studiojonesdesign.com/wp-content/uploads/2019/04/002_Tri-Fold.jpg)
![](https://studiojonesdesign.com/wp-content/uploads/2019/04/Crew-neck-male-tshirt.jpg)
Contact us and let’s bring your vision to life!
Ready to Talk?