To create interest and buzz among the primary target market. The communication needs of the millennial generation are reflected in each communication piece through copy, design and function.
- Promote the benefits and strengths of the Prato study abroad program to recruit inaugural class and lay the foundation for future cohorts
- Give Beacon a personality as a school with a cutting-edge tradition in global education
- Use messages that are short and memorable while promoting key features and benefits
- Generate a mix of materials that appeal to prospective students, their parents, and advisors
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